{"id":4723,"date":"2020-11-18T10:56:40","date_gmt":"2020-11-18T10:56:40","guid":{"rendered":"https:\/\/www.danubia.com\/?page_id=4723"},"modified":"2022-06-16T10:17:46","modified_gmt":"2022-06-16T10:17:46","slug":"mit-lehet-levedetni-es-mit-nem","status":"publish","type":"page","link":"https:\/\/www.danubia.com\/hu\/mit-lehet-levedetni-es-mit-nem\/","title":{"rendered":"Mit lehet lev\u00e9detni \u00e9s mit nem?"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ background_image=”https:\/\/www.danubia.com\/wp-content\/uploads\/2020\/11\/mit-lehet-levedetni-levedes-szabadalom.jpg” custom_padding=”0px||0px|” z_index_tablet=”500″ global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|desktop” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_color=”rgba(0,0,0,0.2)” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_padding=”80px||80px|” custom_padding_tablet=”” custom_padding_phone=”50px||50px|” animation_style=”fade” animation_delay=”500ms” z_index_tablet=”500″ make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Raleway|700|||||||” text_text_color=”#ffffff” text_font_size=”36px” header_font=”Raleway|700||on|||||” header_text_align=”center” header_text_color=”#ffffff” header_font_size=”36px” header_line_height=”1.4em” text_orientation=”center” text_font_size_tablet=”30px” text_font_size_phone=”22px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”30px” header_font_size_phone=”22px” header_font_size_last_edited=”on|desktop” z_index_tablet=”500″ global_colors_info=”{}”]<\/p>\n

Mit lehet lev\u00e9detni \u00e9s mit nem?<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”szellemitulajdon” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_orientation=”justified” global_colors_info=”{}”]<\/p>\n

Annyi f\u00e9le szellemi alkot\u00e1s l\u00e9tezhet, hogy sokszor nem csoda, hogy neh\u00e9z is azon eligazodni, hogy mely oltalmi forma, esetleg form\u00e1k, vagy v\u00e9delmi lehet\u0151s\u00e9g alkalmazhat\u00f3 az egyes esetekben.<\/p>\n

Ebben szeretn\u00e9nk most seg\u00edts\u00e9get ny\u00fajtani, \u00e9s \u00f6sszefoglalni mi, \u00e9s mi nem oltalmazhat\u00f3 \u00e1ltaluk.<\/p>\n

Az al\u00e1bbi t\u00e1bl\u00e1zat \u00e1ltal\u00e1noss\u00e1gban v\u00e9ve gyors \u00e1ttekint\u00e9st ad a f\u0151bb oltalmi \u00e9s v\u00e9delmi lehet\u0151s\u00e9gekr\u0151l, t\u00e1rgyaikr\u00f3l, \u00e9s egy\u00e9b fontos jellemz\u0151ikr\u0151l.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.danubia.com\/wp-content\/uploads\/2020\/12\/szabadalmi_tablazat-1.jpg” title_text=”szabadalmi_tablazat_2″ force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_button button_url=”#szabadalom” button_text=”Szabadalom” button_alignment=”center” module_class=”gq_r_fixed_buttons” _builder_version=”4.16″ custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#a6192e” button_border_color=”#a6192e” button_font=”Raleway|600||on|||||” button_icon=”9||divi||400″ animation_style=”fade” z_index_tablet=”500″ global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_button button_url=”#hasznalatimintaoltalom” button_text=”Haszn\u00e1latiminta-oltalom” button_alignment=”center” module_class=”gq_r_fixed_buttons” _builder_version=”4.16″ custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#a6192e” button_border_color=”#a6192e” button_font=”Raleway|600||on|||||” button_icon=”9||divi||400″ animation_style=”fade” z_index_tablet=”500″ global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_button button_url=”#knowhow” button_text=”Know-how” button_alignment=”center” module_class=”gq_r_fixed_buttons” _builder_version=”4.16″ custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#a6192e” button_border_color=”#a6192e” button_font=”Raleway|600||on|||||” button_icon=”9||divi||400″ animation_style=”fade” z_index_tablet=”500″ global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_button button_url=”#formatervezesiminta” button_text=”Formatervez\u00e9si minta-oltalom” button_alignment=”center” module_class=”gq_r_fixed_buttons” _builder_version=”4.16″ custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#a6192e” button_border_color=”#a6192e” button_font=”Raleway|600||on|||||” button_icon=”9||divi||400″ animation_style=”fade” z_index_tablet=”500″ global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_button button_url=”#vedjegy” button_text=”V\u00e9djegy” button_alignment=”center” module_class=”gq_r_fixed_buttons” _builder_version=”4.16″ custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#a6192e” button_border_color=”#a6192e” button_font=”Raleway|600||on|||||” button_icon=”9||divi||400″ animation_style=”fade” z_index_tablet=”500″ global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_button button_url=”#szerzoijog” button_text=”Szerz\u0151i jog” button_alignment=”center” module_class=”gq_r_fixed_buttons” _builder_version=”4.16″ custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#a6192e” button_border_color=”#a6192e” button_font=”Raleway|600||on|||||” button_icon=”9||divi||400″ animation_style=”fade” z_index_tablet=”500″ global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Szabadalom” module_id=”szabadalom” _builder_version=”4.16″ background_color=”#f9f9f9″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”h2″ _builder_version=”4.16″ header_2_font=”|700||on|||||” header_2_text_align=”center” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Szabadalom<\/h2>\n

[\/et_pb_text][et_pb_divider divider_position=”center” divider_weight=”3″ admin_label=”Elv\u00e1laszt\u00f3” _builder_version=”4.16″ max_width=”50px” module_alignment=”center” height=”0px” animation_style=”zoom” z_index_tablet=”500″ global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_orientation=”justified” global_colors_info=”{}”]<\/p>\n

Szabadalmaztathat\u00f3ak<\/strong><\/a> azon m\u0171szaki tal\u00e1lm\u00e1nyok, azaz term\u00e9kek<\/strong> (pl. berendez\u00e9sek, rendszerek) \u00e9s elj\u00e1r\u00e1sok<\/strong>, melyek:<\/span><\/p>\n

\u00bb<\/span> vil\u00e1gszinten \u00fajak<\/strong>,
amennyiben kor\u00e1bban m\u00e1r b\u00e1rmilyen form\u00e1ban megismerhet\u0151v\u00e9 v\u00e1lt egy a mienkkel l\u00e9nyegileg azonos megold\u00e1s, m\u00e9g ha mi nem is ismert\u00fck, nem kaphatunk oltalmat fejleszt\u00e9s\u00fcnkre, l\u00e9v\u00e9n hogy nem \u00faj;<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”keretes sz\u00f6veg” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_orientation=”justified” custom_padding=”3%|3%|3%|3%” z_index_tablet=”500″ box_shadow_style=”preset2″ global_colors_info=”{}”]<\/p>\n

Figyelem, az \u00fajdons\u00e1g k\u00f6vetelm\u00e9nye olyan szigor\u00fa, hogy szabadalmi oltalom m\u00e9g abban az esetben sem adhat\u00f3 meg, ha maga a feltal\u00e1l\u00f3 publik\u00e1lta\/ismertette a tal\u00e1lm\u00e1ny\u00e1t pl. egy szakcikkben, marketing sz\u00f3r\u00f3lapon, rekl\u00e1mban, term\u00e9kbemutat\u00f3n, ki\u00e1ll\u00edt\u00e1son a bejelent\u00e9s el\u0151tt! Ez\u00e9rt mindig el\u0151sz\u00f6r gondoskodjunk az oltalom bejelent\u00e9s\u00e9r\u0151l, \u00e9s csak az ut\u00e1n kezdj\u00fcnk a marketingbe\/publik\u00e1ci\u00f3ba\/piacra vitelbe<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_orientation=”justified” global_colors_info=”{}”]<\/p>\n

\u00bb<\/span> feltal\u00e1l\u00f3i tev\u00e9kenys\u00e9gen alapulnak<\/strong>\u2013 a szakember sz\u00e1m\u00e1ra nem nyilv\u00e1nval\u00f3 – fejleszt\u00e9si tartalommal rendelkeznek, azaz nem trivi\u00e1lis a megold\u00e1s a kor\u00e1bban nyilv\u00e1noss\u00e1gra jutottak ismeret\u00e9ben;<\/em><\/p>\n

\u00bb<\/span> iparilag alkalmazhat\u00f3ak<\/strong>
m\u00e1sk\u00e9ppen kifejezve reproduk\u00e1lhat\u00f3ak, m\u00e9ghozz\u00e1 l\u00e9nyeg\u00e9ben azonos eredm\u00e9nyt produk\u00e1lva, \u00e9s az iparban, a mez\u0151gazdas\u00e1gban vagy b\u00e1rmely m\u00e1s ter\u00fcleten (pl. oktat\u00e1s, sz\u00f3rakoztat\u00e1s, sport, stb.) hasznos\u00edthat\u00f3ak is.<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”keretes sz\u00f6veg” _builder_version=”4.16″ background_enable_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_orientation=”justified” custom_padding=”3%|3%|3%|3%” z_index_tablet=”500″ box_shadow_style=”preset2″ global_colors_info=”{}”]<\/p>\n

K\u00fcl\u00f6n\u00f6sen az \u00fajdons\u00e1g\u2013 a glob\u00e1lis forr\u00e1sok felkutat\u00e1sa miatt \u2013 \u00e9s a feltal\u00e1l\u00f3i tev\u00e9kenys\u00e9g meg\u00edt\u00e9l\u00e9se igen komplex \u00e9s szakmai k\u00e9rd\u00e9s, ez\u00e9rt mindenk\u00e9ppen b\u00edzzuk szakemberre. Szabadalmi ter\u00fcleten j\u00e1ratos, a tal\u00e1lm\u00e1ny szorosabb m\u0171szaki ter\u00fclet\u00e9t ismer\u0151 munkat\u00e1rsaink a feltal\u00e1l\u00f3val t\u00f6rt\u00e9n\u0151 konzult\u00e1ci\u00f3t k\u00f6vet\u0151en, miut\u00e1n kell\u0151k\u00e9pp megismert\u00e9k a tal\u00e1lm\u00e1ny mibenl\u00e9t\u00e9t, \u00fajdons\u00e1gkutat\u00e1s<\/a> v\u00e9gz\u00e9s\u00e9vel, \u00e9s annak alapj\u00e1n szabadalmazhat\u00f3s\u00e1gi v\u00e9lem\u00e9ny ki\u00e1ll\u00edt\u00e1s\u00e1val seg\u00edtik \u00fcgyfeleinket, hogy r\u00e9szben meg\u00f3vj\u00e1k a felesleges er\u0151forr\u00e1s pocs\u00e9kol\u00e1st\u00f3l \u0151ket, amennyiben a tal\u00e1lm\u00e1ny a fenti krit\u00e9riumok teljes\u00fcl\u00e9s\u00e9nek nagyfok\u00fa bizonytalans\u00e1ga miatt csek\u00e9ly es\u00e9llyel oltalmazhat\u00f3, illet\u0151leg ennek alapj\u00e1n seg\u00e9dkeznek a bejelent\u00e9si strat\u00e9gi\u00e1nak \u00e9s mag\u00e1nak a bejelent\u00e9s pontos megsz\u00f6vegez\u00e9s\u00e9nek el\u0151k\u00e9sz\u00edt\u00e9s\u00e9ben<\/a>, hogy a szabadalmi oltalom megszerz\u00e9s\u00e9nek es\u00e9ly\u00e9t maximaliz\u00e1lj\u00e1k \u00fcgyfel\u00fcnk sz\u00e1m\u00e1ra.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_orientation=”justified” global_colors_info=”{}”]<\/p>\n

Szabadalmakkal csak m\u0171szaki tal\u00e1lm\u00e1nyok v\u00e9dhet\u0151ek. \u00cdgy ne igen rem\u00e9nykedj\u00fcnk abban, hogy oltalmat kaphatunk:<\/span><\/p>\n

\u00bb <\/span><\/strong>felfedez\u00e9s\u00fcnkre,
\u00bb <\/span><\/strong>tudom\u00e1nyos elm\u00e9let\u00fcnkre,
\u00bb <\/span><\/strong>eszt\u00e9tikai alkot\u00e1sunkra,
\u00bb <\/span><\/strong>szellemi tev\u00e9kenys\u00e9gre, j\u00e1t\u00e9kra, \u00fczletvitelre vonatkoz\u00f3 terveinkre, szab\u00e1lyainkra, azok rendszer\u00e9re, vagy ezekre vonatkoz\u00f3 elj\u00e1r\u00e1sainkra,
\u00bb <\/span><\/strong>sz\u00e1m\u00edt\u00f3g\u00e9pes programunkra \u00f6nmagukban,
\u00bb <\/span><\/strong>inform\u00e1ci\u00f3 megjelen\u00edt\u00e9s\u00e9re, szervez\u00e9s\u00e9re vonatkoz\u00f3 modell\u00fcnkre.<\/p>\n

A szabadalmi oltalom id\u0151tartama 20 \u00e9v, a gy\u00f3gyszeriparban kiv\u00e9teles esetben +5 \u00e9v.<\/p>\n

Hasznos inform\u00e1ci\u00f3 lehet, hogy a szabadalmi oltalomszerz\u00e9s k\u00f6lts\u00e9g\u00e9hez t\u00e1mogat\u00e1s ig\u00e9nyelhet\u0151 a 2020-1.1.3-IPARJOG <\/a>\u00e9s 2021-1.1.1-IPARJOG<\/a> p\u00e1ly\u00e1zatok keret\u00e9ben.<\/p>\n

[\/et_pb_text][et_pb_blurb url=”#szellemitulajdon” use_icon=”on” font_icon=”||divi||400″ image_icon_width=”40px” _builder_version=”4.16″ icon_font_size=”40px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Haszn\u00e1latiminta-oltalom” module_id=”hasznalatimintaoltalom” _builder_version=”4.16″ background_enable_color=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”h2″ _builder_version=”4.16″ header_2_font=”|700||on|||||” header_2_text_align=”center” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Haszn\u00e1latiminta-oltalom<\/h2>\n

[\/et_pb_text][et_pb_divider divider_position=”center” divider_weight=”3″ admin_label=”Elv\u00e1laszt\u00f3” _builder_version=”4.16″ max_width=”50px” module_alignment=”center” height=”0px” animation_style=”zoom” z_index_tablet=”500″ global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_orientation=”justified” global_colors_info=”{}”]<\/p>\n

Haszn\u00e1latiminta-oltalomban<\/strong><\/a> az olyan m\u0171szaki tal\u00e1lm\u00e1nyok r\u00e9szes\u00fclhetnek, melyek:<\/span><\/p>\n

\u00bb <\/span><\/strong>egy t\u00e1rgy<\/strong> \u2013 a tal\u00e1lm\u00e1ny \u2013 kialak\u00edt\u00e1s\u00e1n, szerkezet\u00e9n, vagy r\u00e9szeinek elrendez\u00e9s\u00e9n alapulnak;<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”keretes sz\u00f6veg” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_orientation=”justified” custom_padding=”3%|3%|3%|3%” z_index_tablet=”500″ box_shadow_style=”preset2″ global_colors_info=”{}”]<\/p>\n

Figyelem, elj\u00e1r\u00e1sok, vegy\u00fcletek \u00e9s anyagkever\u00e9kek nem oltalmazhat\u00f3ak haszn\u00e1lati mintaoltalommal, hisz t\u00falmutatnak a fenti tal\u00e1lm\u00e1nyi k\u00f6r\u00f6n!<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_orientation=”justified” global_colors_info=”{}”]<\/p>\n

\u00bb <\/span><\/strong>ha \u00faj<\/strong>ak
Az \u00fajdons\u00e1g k\u00f6vetelm\u00e9nyei megegyeznek a szabadalomn\u00e1l ismertetettekkel. Azonban egy nagyfok\u00fa kedvezm\u00e9ny \u00e1ll fent az \u00f6n\u00fajdons\u00e1gront\u00e1ssal szemben, ugyanis a bejelent\u00e9s megt\u00e9tel\u00e9t megel\u0151z\u0151 hat h\u00f3napon bel\u00fcl t\u00f6rt\u00e9nt nyilv\u00e1noss\u00e1gra jut\u00e1s nem jelent \u00fajdons\u00e1gront\u00e1st; <\/em><\/p>\n

\u00bb <\/span>feltal\u00e1l\u00f3i l\u00e9p\u00e9sen<\/strong> alapulnak (azaz nem egy\u00e9rtelm\u0171en trivi\u00e1lisak)
m\u00e9g akkor is, ha ak\u00e1r a szabadalmak\u00e9n\u00e1l elv\u00e1rtn\u00e1l j\u00f3val alacsonyabb szint\u0171 feltal\u00e1l\u00f3i hozz\u00e1adott kreativit\u00e1son alapulnak;<\/em><\/p>\n

\u00bb <\/span><\/strong>\u00e9s iparilag alkalmazhat\u00f3k<\/strong>
ebben a meg\u00edt\u00e9l\u00e9sben nincs k\u00fcl\u00f6nbs\u00e9g a szabadalmi \u00e9s a haszn\u00e1latminta-oltalmi rendszer k\u00f6zt.<\/p>\n

B\u00e1r az oltalom ugyancsak territori\u00e1lis jelleg\u0171, \u00edgy nemzeti elj\u00e1r\u00e1s keret\u00e9ben t\u00f6rt\u00e9nik elb\u00edr\u00e1l\u00e1suk, ez\u00e9rt az egyes orsz\u00e1gokban elt\u00e9r\u0151 gyakorlatokat l\u00e1thatunk, de sz\u00e1mos orsz\u00e1gban \u2013 \u00edgy haz\u00e1nkban is \u2013 a haszn\u00e1lati minta bejelent\u00e9s t\u00e1rgy\u00e1nak \u00fajdons\u00e1g tartama \u00e9s feltal\u00e1l\u00f3i jellege a megad\u00e1si elj\u00e1r\u00e1s sor\u00e1n hivatalb\u00f3l nem ker\u00fcl vizsg\u00e1latra. Azt a hat\u00f3s\u00e1g csak harmadik f\u00e9l kezdem\u00e9nyez\u00e9s\u00e9re teszi meg. Ez \u00e1ltal is gyorsul \u00e9s egyszer\u0171s\u00f6dik a haszn\u00e1latiminta-oltalom megszerz\u00e9se, a jog\u00e9rv\u00e9nyes\u00edt\u00e9st a piacra b\u00edzva.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”keretes sz\u00f6veg” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_orientation=”justified” custom_padding=”3%|3%|3%|3%” z_index_tablet=”500″ box_shadow_style=”preset2″ global_colors_info=”{}”]<\/p>\n

Sok esetben egy tal\u00e1lm\u00e1ny, amely az oltalmazhat\u00f3s\u00e1ggal szemben megfogalmazott nagyon szigor\u00fa elv\u00e1r\u00e1sok miatt szabadalmat nem kaphat, kiv\u00e1l\u00f3 oltalmi alternat\u00edv\u00e1t jelenthet a haszn\u00e1latiminta-oltalmi bejelent\u00e9s megt\u00e9tele. Hogy egy adott tal\u00e1lm\u00e1ny eset\u00e9ben melyik az ide\u00e1lis oltalmi lehet\u0151s\u00e9g, gyakorlott szakembereink seg\u00edtenek felt\u00e9rk\u00e9pezni, elmagyar\u00e1zni, \u00e9s a d\u00f6nt\u00e9st meghozni.<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_orientation=”justified” global_colors_info=”{}”]<\/p>\n

Haszn\u00e1latiminta-oltalom sok orsz\u00e1gban el\u00e9rhet\u0151, \u00e9s sok m\u00e1sikban nem. Oltalmi ideje \u00e1ltal\u00e1ban 10 \u00e9v \u2013 vil\u00e1gviszonylatban 6-20 \u00e9v k\u00f6z\u00f6tt v\u00e1ltozik. Haz\u00e1nkban az oltalmi id\u0151 10 \u00e9v.<\/p>\n

Hasznos inform\u00e1ci\u00f3 lehet, hogy a haszn\u00e1latiminta oltalomszerz\u00e9s k\u00f6lts\u00e9g\u00e9hez t\u00e1mogat\u00e1s ig\u00e9nyelhet\u0151 a 2020-1.1.3-IPARJOG <\/a>\u00e9s 2021-1.1.1-IPARJOG<\/a> p\u00e1ly\u00e1zatok keret\u00e9ben.<\/p>\n

[\/et_pb_text][et_pb_blurb url=”#szellemitulajdon” use_icon=”on” font_icon=”||divi||400″ image_icon_width=”40px” admin_label=”F\u00fclsz\u00f6veg” _builder_version=”4.16″ icon_font_size=”40px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Know how” module_id=”knowhow” _builder_version=”4.16″ background_color=”#f9f9f9″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”h2″ _builder_version=”4.16″ header_2_font=”|700||on|||||” header_2_text_align=”center” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Know-how<\/h2>\n

[\/et_pb_text][et_pb_divider divider_position=”center” divider_weight=”3″ admin_label=”Elv\u00e1laszt\u00f3” _builder_version=”4.16″ max_width=”50px” module_alignment=”center” height=”0px” animation_style=”zoom” z_index_tablet=”500″ global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_orientation=”justified” global_colors_info=”{}”]<\/p>\n

Know-how \/ \u00fczleti titok<\/strong>: gyakorlatilag szinte b\u00e1rmi lehet, amennyiben az a gazdas\u00e1gi tev\u00e9kenys\u00e9ghez kapcsol\u00f3d\u00f3<\/strong>, titkos<\/strong> – eg\u00e9szben, vagy elemeinek \u00f6sszess\u00e9gek\u00e9nt nem k\u00f6zismert<\/strong> vagy az \u00e9rintett gazdas\u00e1gi tev\u00e9kenys\u00e9get v\u00e9gz\u0151 szem\u00e9lyek sz\u00e1m\u00e1ra nem k\u00f6nnyen hozz\u00e1f\u00e9rhet\u0151 – enn\u00e9lfogva vagyoni \u00e9rt\u00e9kkel b\u00edr\u00f3<\/strong> olyan t\u00e9nyek, t\u00e1j\u00e9koztat\u00e1sok, egy\u00e9b adatok<\/strong> \u00e9s az azokb\u00f3l k\u00e9sz\u00fclt \u00f6ssze\u00e1ll\u00edt\u00e1s<\/strong>. Fontos, hogy a know-how-nak \u00e9s \u00fczleti titoknak azonos\u00edt\u00e1sra alkalmas r\u00f6gz\u00edtett form\u00e1ban \u2013 \u00e9s \u00e9rtelem szerint bizony\u00edt\u00f3 er\u0151vel rendelkez\u0151 m\u00f3don – rendelkez\u00e9sre kell \u00e1llnia. Tov\u00e1bb\u00e1 a titok v\u00e9delm\u00e9re a titokgazd\u00e1nak a bizalmas jelleg meg\u0151rz\u00e9s\u00e9t garant\u00e1l\u00f3 int\u00e9zked\u00e9sekr\u0151l folyamatosan gondoskodnia kell.<\/p>\n

A know-how-k\u00e9nt kezelt megold\u00e1sn\u00e1l bizonytalan az az id\u0151tartam, am\u00edg a megold\u00e1s titokban maradhat. Ez bizony kock\u00e1zatot hordoz mag\u00e1ban. Lehet, hogy j\u00f3val meghaladja ak\u00e1r a szabadalmi oltalom \u00e1ltal biztos\u00edtott 20 \u00e9vet is, de elk\u00e9pzelhet\u0151, hogy ak\u00e1r m\u00e1r holnap kisziv\u00e1rog a titok. Szak\u00e9rt\u0151 munkat\u00e1rsaink seg\u00edtenek az \u00fczleti folyamatokba integr\u00e1lt hat\u00e9kony titokv\u00e9delmi int\u00e9zked\u00e9sek, \u00e9s szellemitulajdon-v\u00e9delmi rendszer kidolgoz\u00e1s\u00e1ban \u00e9s bevezet\u00e9s\u00e9ben<\/a>.<\/p>\n

A know-how-k\u00e9nt titokban tartott tal\u00e1lm\u00e1nyoknak van egy tov\u00e1bbi jelent\u0151s h\u00e1tul\u00fct\u0151je a szabadalommal, vagy haszn\u00e1latiminta-oltalommal v\u00e9dett megold\u00e1sokkal szemben, nevezetesen, hogy nem v\u00e9d a f\u00fcggetlen feltal\u00e1l\u00e1ssal szemben. M\u00e1rpedig amennyiben valaki m\u00e1s a mi tal\u00e1lm\u00e1nyunkkal megegyez\u0151 megold\u00e1st t\u0151l\u00fcnk f\u00fcggetlen\u00fcl kifejleszti, \u00e9s arra szabadalmi vagy haszn\u00e1latiminta-oltalmat szerez \u2013 ezt megteheti, hisz mivel a mi kor\u00e1bbi megold\u00e1sunk titokban tartott jellege miatt nem jutott nyilv\u00e1noss\u00e1gra, \u00edgy a t\u0151l\u00fcnk f\u00fcggetlen feltal\u00e1l\u00f3 oltalomszerz\u00e9si hat\u00f3s\u00e1gi elj\u00e1r\u00e1sa sor\u00e1n sem fog \u00fajdons\u00e1gront\u00f3 jelleggel felmer\u00fclni \u2013 \u00fagy a megold\u00e1s hasznos\u00edt\u00e1s\u00e1ra vonatkoz\u00f3 monopoljog bizony a szabadalom\/haszn\u00e1latiminta-oltalom tulajdonos\u00e1t fogja illetni. Ez azt jelenti, hogy hi\u00e1ba mi alkottuk meg els\u0151k\u00e9nt a tal\u00e1lm\u00e1nyt, mivel a m\u00e1sik f\u00e9l szerzett r\u00e1 oltalmat, \u00edgy a monopol hasznos\u00edt\u00e1si jog \u0151t illeti.<\/p>\n

Emiatt a m\u0171szaki megold\u00e1s titokban tart\u00e1sa jelent\u0151s kock\u00e1zatot is hordozhat mag\u00e1ban.<\/p>\n

Joggal mer\u00fcl fel a k\u00e9rd\u00e9s, van-e valami ment\u0151 lehet\u0151s\u00e9g arra az esetre, ha valaki a titokban tartott megold\u00e1sunkkal egyez\u0151 tal\u00e1lm\u00e1nyra vonatkoz\u00f3an monopoljogot szerez szabadalmi vagy haszn\u00e1latiminta-oltalom form\u00e1j\u00e1ban. Nos, erre vonatkoz\u00f3an is tudnak szak\u00e9rt\u0151ink tan\u00e1csot adni, \u00e9s megold\u00e1st aj\u00e1nlani<\/a>.<\/p>\n

[\/et_pb_text][et_pb_blurb url=”#szellemitulajdon” use_icon=”on” font_icon=”||divi||400″ image_icon_width=”40px” admin_label=”F\u00fclsz\u00f6veg” _builder_version=”4.16″ icon_font_size=”40px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Diz\u00e1jn (formatervez\u00e9si minta)” module_id=”formatervezesiminta” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”h2″ _builder_version=”4.16″ header_2_font=”|700||on|||||” header_2_text_align=”center” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Formatervez\u00e9si minta-oltalom (design)<\/h2>\n

[\/et_pb_text][et_pb_divider divider_position=”center” divider_weight=”3″ admin_label=”Elv\u00e1laszt\u00f3” _builder_version=”4.16″ max_width=”50px” module_alignment=”center” height=”0px” animation_style=”zoom” z_index_tablet=”500″ global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_orientation=”justified” global_colors_info=”{}”]<\/p>\n

Diz\u00e1jn<\/strong> (formatervez\u00e9si minta) oltalmat nyerhet egy term\u00e9k<\/strong> eg\u00e9sz\u00e9nek vagy r\u00e9sz\u00e9nek megjelen\u00e9se \/ kialak\u00edt\u00e1sa, d\u00edsz\u00edt\u00e9se, k\u00fcls\u0151 jellegzetess\u00e9ge, melyeket annak rajzolata, k\u00f6rvonalai, sz\u00ednei, alakja, fel\u00fclete, a felhaszn\u00e1lt anyagok jellegzetess\u00e9gei eredm\u00e9nyeznek.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_orientation=”justified” global_colors_info=”{}”]<\/p>\n

Magyar p\u00e9ld\u00e1k diz\u00e1jnoltalomra<\/strong><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ animation_style=”fade” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.danubia.com\/wp-content\/uploads\/2020\/11\/dizajnoltalom-lampatest.jpg” alt=”formatervez\u00e9si minta-oltalom” title_text=”diz\u00e1jnoltalom” align=”center” _builder_version=”4.16″ custom_margin=”||10px||false|false” custom_padding=”||||false|false” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_orientation=”center” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

L\u00e1mpatest (HU 92719)<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.danubia.com\/wp-content\/uploads\/2020\/11\/dizajnoltalom-vizen-uszo-parafa-napszemuveg.jpg” alt=”formatervez\u00e9si minta-oltalom” title_text=”diz\u00e1jnoltalom” align=”center” _builder_version=”4.16″ custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_orientation=”center” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

V\u00edzen \u00fasz\u00f3 parafa napszem\u00fcveg (HU 92599)<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.danubia.com\/wp-content\/uploads\/2020\/11\/dizajnoltalom-ekszergyuru.jpg” alt=”formatervez\u00e9si minta-oltalom” title_text=”diz\u00e1jnoltalom” align=”center” _builder_version=”4.16″ custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_orientation=”center” custom_margin=”0px||||false|false” global_colors_info=”{}”]<\/p>\n

\u00c9kszergy\u0171r\u0171 (HU 92587)<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.danubia.com\/wp-content\/uploads\/2020\/11\/dizajnoltalom-labbeli.jpg” alt=” formatervez\u00e9si minta-oltalom” title_text=”diz\u00e1jnoltalom” align=”center” _builder_version=”4.16″ custom_margin=”||10px||false|false” custom_padding=”||||false|false” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_orientation=”center” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

L\u00e1bbeli (HU 92726)<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ animation_style=”fade” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.danubia.com\/wp-content\/uploads\/2020\/11\/dizajnoltalom-ruhazati-cikk.jpg” alt=” formatervez\u00e9si minta-oltalom” title_text=”diz\u00e1jnoltalom” align=”center” _builder_version=”4.16″ custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_orientation=”center” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

Ruh\u00e1zati cikk (HU 92748)<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.danubia.com\/wp-content\/uploads\/2020\/11\/dizajnoltalom-taska.jpg” alt=”formatervez\u00e9si minta-oltalom” title_text=”diz\u00e1jnoltalom” align=”center” _builder_version=”4.16″ custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_orientation=”center” custom_margin=”0px||||false|false” global_colors_info=”{}”]<\/p>\n

T\u00e1ska (HU 92685)<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.danubia.com\/wp-content\/uploads\/2020\/11\/dizajnoltalom-italos-palack-hordozo.jpg” alt=”formatervez\u00e9si minta-oltalom” title_text=”diz\u00e1jnoltalom” align=”center” _builder_version=”4.16″ max_width=”80%” custom_margin=”||10px||false|false” custom_padding=”||||false|false” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_orientation=”center” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

Italos palack hordoz\u00f3 (HU 92785)<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.danubia.com\/wp-content\/uploads\/2020\/11\/dizajnoltalom-sportauto.jpg” alt=”formatervez\u00e9si minta-oltalom” title_text=”diz\u00e1jnoltalom” align=”center” _builder_version=”4.16″ custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_orientation=”center” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

Sportaut\u00f3 k\u00fcls\u0151 kialak\u00edt\u00e1sa (HU 92396)<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ animation_style=”fade” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.danubia.com\/wp-content\/uploads\/2020\/11\/dizajnoltalom-OMSZ-mentogepkocsi.jpg” alt=”formatervez\u00e9si minta-oltalom” title_text=”diz\u00e1jnoltalom” align=”center” _builder_version=”4.16″ custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_orientation=”center” custom_margin=”0px||||false|false” global_colors_info=”{}”]<\/p>\n

OMSZ ment\u0151g\u00e9pkocsi (HU 92662)<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.danubia.com\/wp-content\/uploads\/2020\/11\/dizajnoltalom-gyrost-arusito-utanfuto-egyseg.jpg” alt=”formatervez\u00e9si minta-oltalom” title_text=”diz\u00e1jnoltalom” align=”center” _builder_version=”4.16″ custom_margin=”||10px||false|false” custom_padding=”||||false|false” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_orientation=”center” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

Gyrost \u00e1rus\u00edt\u00f3 ut\u00e1nfut\u00f3 egys\u00e9g (HU 92422)<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.danubia.com\/wp-content\/uploads\/2020\/11\/dizajnoltalom-kiallitostand.jpg” alt=”formatervez\u00e9si minta-oltalom” title_text=”diz\u00e1jnoltalom” align=”center” _builder_version=”4.16″ custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_orientation=”center” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

Ki\u00e1ll\u00edt\u00f3stand (get-up) (HU 89759)<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

Fontos, hogy a kialak\u00edt\u00e1s nem oltalmazhat\u00f3 diz\u00e1jnk\u00e9nt, amennyiben az kiz\u00e1r\u00f3lag a term\u00e9k funkcion\u00e1lis jelleg\u00e9b\u0151l fakad! Az ilyen kialak\u00edt\u00e1sok azonban adott esetben haszn\u00e1lati mintak\u00e9nt oltalmazhat\u00f3ak lehetnek.<\/p>\n

A term\u00e9k kialak\u00edt\u00e1s\u00e1ba annak form\u00e1ja mellett beletartozhatnak egy\u00e9b jellemz\u0151k is, mint pl. a k\u00fcls\u0151 megjelen\u00e9st befoly\u00e1sol\u00f3 felhaszn\u00e1lt anyagok, text\u00far\u00e1k, mint\u00e1k, d\u00edsz\u00edt\u00e9sek, sz\u00ednek, stb. is. Term\u00e9szetesen egy term\u00e9k csomagol\u00e1sa is lehet diz\u00e1jn t\u00e1rgya.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

P\u00e9ld\u00e1k a csomagol\u00e1s diz\u00e1jnj\u00e1nak oltalm\u00e1ra<\/strong><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ animation_style=”fade” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.danubia.com\/wp-content\/uploads\/2020\/11\/csomagolas-dizajn-oltalom-csokoladecsomagolas.jpg” alt=”formatervez\u00e9si minta-oltalom” title_text=”csomagol\u00e1s diz\u00e1jnj\u00e1nak oltalma” align=”center” _builder_version=”4.16″ max_width=”80%” custom_margin=”||10px||false|false” custom_padding=”||||false|false” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_orientation=”center” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

Sz\u0151l\u0151f\u00fcrt form\u00e1j\u00fa csokol\u00e1d\u00e9csomagol\u00e1s (HU 92267)<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.danubia.com\/wp-content\/uploads\/2020\/11\/csomagolas-dizajn-oltalom-allateledel-konzerv-csomagolas.jpg” alt=”formatervez\u00e9si minta-oltalom” title_text=”csomagol\u00e1s diz\u00e1jnj\u00e1nak oltalma” align=”center” _builder_version=”4.16″ custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_orientation=”center” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

\u00c1llateledel konzerv csomagol\u00e1sa (HU 92518)<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.danubia.com\/wp-content\/uploads\/2020\/11\/csomagolas-dizajn-oltalom-etelizesito-utantolto-csomagolas.jpg” alt=”formatervez\u00e9si minta-oltalom” title_text=”csomagol\u00e1s diz\u00e1jnj\u00e1nak oltalma” align=”center” _builder_version=”4.16″ max_width=”80%” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_orientation=”center” custom_margin=”0px||||false|false” global_colors_info=”{}”]<\/p>\n

\u00c9tel\u00edzes\u00edt\u0151 ut\u00e1nt\u00f6lt\u0151 csomagol\u00e1sa (HU 92595)<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.danubia.com\/wp-content\/uploads\/2020\/11\/csomagolas-dizajn-oltalom-palinkas-palack.jpg” alt=”formatervez\u00e9si minta-oltalom” title_text=”csomagol\u00e1s diz\u00e1jnj\u00e1nak oltalma” align=”center” _builder_version=”4.16″ max_width=”80%” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_orientation=”center” custom_margin=”0px||||false|false” global_colors_info=”{}”]<\/p>\n

P\u00e1link\u00e1s palack (HU 92795)<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

A diz\u00e1jnoknak is \u00fajnak<\/strong> kell lenni\u00fck, \u00e9s egy\u00e9ni jelleggel kell b\u00edrniuk<\/strong> ahhoz, hogy oltalmazni lehessen \u0151ket.<\/p>\n

A formatervez\u00e9si mint\u00e1t 5 \u00e9ves id\u0151tartamra lehet oltalmazni, mely id\u0151szak n\u00e9gyszer hosszabb\u00edthat\u00f3 meg, \u00f6sszesen ez\u00e1ltal 25 \u00e9ves effekt\u00edv monopoljogot biztos\u00edtva tulajdonos\u00e1nak.<\/p>\n

A diz\u00e1jnnak betudhat\u00f3 form\u00e1kat az Eur\u00f3pai Uni\u00f3ban a kereskedelmi forgalomba hoz\u00e1s megkezd\u00e9s\u00e9t\u0151l sz\u00e1m\u00edtva 3 \u00e9vig regisztr\u00e1ci\u00f3 n\u00e9lk\u00fcl is oltalmazza a jog, mely azonban csak a sz\u00e1nd\u00e9kos m\u00e1sol\u00e1s ellen v\u00e9d.<\/p>\n

Hasznos inform\u00e1ci\u00f3 lehet, hogy a diz\u00e1jn oltalomszerz\u00e9s k\u00f6lts\u00e9g\u00e9hez t\u00e1mogat\u00e1s ig\u00e9nyelhet\u0151 a 2020-1.1.3-IPARJOG <\/a>\u00e9s 2021-1.1.1-IPARJOG<\/a> p\u00e1ly\u00e1zatok keret\u00e9ben.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font_size=”14px” global_colors_info=”{}”]<\/p>\n

Forr\u00e1s: Szellemi Tulajdon Nemzeti Hivatal\u00e1nak adatb\u00e1zisa<\/a><\/p>\n

[\/et_pb_text][et_pb_blurb url=”#szellemitulajdon” use_icon=”on” font_icon=”||divi||400″ image_icon_width=”40px” admin_label=”F\u00fclsz\u00f6veg” _builder_version=”4.16″ icon_font_size=”40px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”V\u00e9djegy” module_id=”vedjegy” _builder_version=”4.16″ background_color=”#f9f9f9″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”h2″ _builder_version=”4.16″ header_2_font=”|700||on|||||” header_2_text_align=”center” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

V\u00e9djegy<\/h2>\n

[\/et_pb_text][et_pb_divider divider_position=”center” divider_weight=”3″ admin_label=”Elv\u00e1laszt\u00f3” _builder_version=”4.16″ max_width=”50px” module_alignment=”center” height=”0px” animation_style=”zoom” z_index_tablet=”500″ global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

V\u00e9djegy<\/strong><\/a> a legfontosabb \u00e1rujelz\u0151, \u00edgy minden v\u00e1llalat eset\u00e9ben kiemelked\u0151en fontos szerephez kellene jutnia a brand\u00e9p\u00edt\u00e9sben \u00e9s marketingben.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”keretes sz\u00f6veg” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_orientation=”justified” custom_padding=”3%|3%|3%|3%” z_index_tablet=”500″ box_shadow_style=”preset2″ global_colors_info=”{}”]<\/p>\n

Milyen el\u0151ny\u00f6kkel j\u00e1r, ha a v\u00e9djegyoltalommal rendelkez\u00fcnk?<\/p>\n

\u00bb<\/span> megk\u00fcl\u00f6nb\u00f6ztethetj\u00fck term\u00e9keinket\/szolg\u00e1ltat\u00e1sainkat m\u00e1sok\u00e9t\u00f3l;
\u00bb<\/span> a brand\/m\u00e1rka kiz\u00e1r\u00f3lagos haszn\u00e1lat\u00e1nak joga;
\u00bb<\/span> megg\u00e1tolhatjuk a versenyt\u00e1rsakat a m\u00e1sol\u00e1sban\/imit\u00e1l\u00e1sban;
\u00bb<\/span> hat\u00e9kony brand\u00e9p\u00edt\u00e9s r\u00e9v\u00e9n lehet\u0151s\u00e9g a piaci poz\u00edci\u00f3 er\u0151s\u00edt\u00e9s\u00e9re;
\u00bb<\/span> a term\u00e9khez\/szolg\u00e1ltat\u00e1shoz kapcsol\u00f3d\u00f3an pozit\u00edv im\u00e1zs ki\u00e9p\u00edt\u00e9s \u2013 min\u0151s\u00e9gi garancia funkcionalit\u00e1s;
\u00bb<\/span> \u00fcgyf\u00e9lh\u0171s\u00e9g \u00e9p\u00edt\u00e9se, goodwill \u2013 j\u00f3 h\u00edrn\u00e9v – teremt\u00e9s;
\u00bb<\/span> addicion\u00e1lis bev\u00e9teli csatorn\u00e1t eredm\u00e9nyezhet \u2013 licencbe ad\u00e1s, vagy franchise modell r\u00e9v\u00e9n;
\u00bb<\/span> \u00fczleti \u00e9rt\u00e9ke van, n\u00f6velheti a v\u00e1llalat p\u00e9nz\u00fcgyi \u00e9rt\u00e9k\u00e9t, kimutathat\u00f3 a k\u00f6nyvel\u00e9sben.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

A vil\u00e1g 10 leg\u00e9rt\u00e9kesebb brandje 2020-ban<\/strong><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.16″ custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” animation_style=”fade” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.danubia.com\/wp-content\/uploads\/2020\/11\/a-vilag-10-legertekesebb-brandje.jpg” alt=”v\u00e9djegy, brand. m\u00e1rkan\u00e9v lev\u00e9d\u00e9se, v\u00e9djegyeztet\u00e9s, v\u00e9dett m\u00e1rka” title_text=”A vil\u00e1g 10 leg\u00e9rt\u00e9kesebb brandje” align=”center” _builder_version=”4.16″ custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.danubia.com\/wp-content\/uploads\/2020\/11\/a-vilag-10-legertekesebb-brandje-2.jpg” alt=”v\u00e9djegy, brand. m\u00e1rkan\u00e9v lev\u00e9d\u00e9se, v\u00e9djegyeztet\u00e9s, v\u00e9dett m\u00e1rka” title_text=”A vil\u00e1g 10 leg\u00e9rt\u00e9kesebb brandje” align=”center” _builder_version=”4.16″ max_width=”80%” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

\u00c9rdekes megjegyezni, hogy 10 \u00e9vvel ezel\u0151tt, 2010-ben a fenti c\u00e9gek k\u00f6z\u00fcl csak 3 c\u00e9g szerepelt az els\u0151 10-ben (Walmart, Google, Microsoft).<\/p>\n

A top 100 leg\u00e9rt\u00e9kesebb glob\u00e1lis brand \u00f6sszes\u00edtett \u00e9rt\u00e9ke 2 540 milli\u00e1rd doll\u00e1r.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.16″ custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” animation_style=”fade” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.danubia.com\/wp-content\/uploads\/2020\/11\/2020-legnagyobb-nyertesei-eves-brand-erteknovekmeny.jpg” alt=”v\u00e9djegy, brand. m\u00e1rkan\u00e9v lev\u00e9d\u00e9se, v\u00e9djegyeztet\u00e9s, v\u00e9dett m\u00e1rka” title_text=”2020 legnagyobb nyertesei – \u00e9ves brand-\u00e9rt\u00e9kn\u00f6vekm\u00e9ny” align=”center” _builder_version=”4.16″ max_width=”60%” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_orientation=”center” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

2020 legnagyobb nyertesei
(\u00e9ves brand-\u00e9rt\u00e9kn\u00f6vekm\u00e9ny)<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.danubia.com\/wp-content\/uploads\/2020\/11\/2020-legnagyobb-veszteseu-eves-brand-ertekcsokkenes.jpg” alt=”v\u00e9djegy, brand. m\u00e1rkan\u00e9v lev\u00e9d\u00e9se, v\u00e9djegyeztet\u00e9s, v\u00e9dett m\u00e1rka” title_text=”2020 legnagyobb vesztesei – \u00e9ves brand-\u00e9rt\u00e9kcs\u00f6kken\u00e9s” align=”center” _builder_version=”4.16″ max_width=”60%” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_orientation=”center” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

2020 legnagyobb vesztesei
(\u00e9ves brand-\u00e9rt\u00e9kcs\u00f6kken\u00e9s)<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

V\u00e9djegy az \u00e1ruk \u00e9s szolg\u00e1ltat\u00e1sok azonos\u00edt\u00e1s\u00e1ra, egym\u00e1st\u00f3l val\u00f3 megk\u00fcl\u00f6nb\u00f6ztet\u00e9s\u00e9re szolg\u00e1l\u00f3 megjel\u00f6l\u00e9s lehet. Nem mag\u00e1t a szolg\u00e1ltat\u00e1st vagy a term\u00e9ket v\u00e9di, hanem csak az azonos\u00edt\u00e1sra haszn\u00e1lt megjel\u00f6l\u00e9st, leg\u00e1ltal\u00e1nosabban m\u00e1rkanevet, log\u00f3t. A v\u00e9djegy t\u00edpusok sz\u00e9les k\u00f6re r\u00e9szes\u00fclhet v\u00e9djegyoltalomban, \u00edgy a fent eml\u00edtettek mellet ismer\u00fcnk bet\u0171kb\u0151l, sz\u00e1mokb\u00f3l, szavakb\u00f3l, \u00e1br\u00e1kb\u00f3l, sz\u00ednekb\u0151l, mint\u00e1zatb\u00f3l, alakzatokb\u00f3l \u00e1ll\u00f3, vagy ezek kombin\u00e1ci\u00f3jak\u00e9nt l\u00e9trehozott v\u00e9djegyeket. De nem ritk\u00e1k a t\u00e9rbeli alakzatok v\u00e9djegyk\u00e9nt t\u00f6rt\u00e9n\u0151 bejegyz\u00e9se sem, hasonl\u00f3an a f\u00e9ny- vagy hologram \u00e1br\u00e1khoz, hangok, mel\u00f3di\u00e1k, mozg\u00e1st (multim\u00e9di\u00e1s mozg\u00f3k\u00e9pet) s\u0151t egyes orsz\u00e1gokban ak\u00e1r szag\/illat vagy tapint\u00e1s\u00e9rzet\/v\u00e9djegyek is.<\/p>\n

Nem is gondoln\u00e1nk, hogy egy j\u00f3 marketingstrat\u00e9gia milyen komplex \u00e9s \u00f6sszetett v\u00e9djegyekb\u0151l \u00e9p\u00edtkezik. N\u00e9zz\u00fcnk p\u00e1r p\u00e9ld\u00e1t:<\/p>\n

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