{"id":3011,"date":"2019-11-28T16:51:00","date_gmt":"2019-11-28T16:51:00","guid":{"rendered":"https:\/\/www.danubia.com\/?p=3011"},"modified":"2019-11-28T16:51:00","modified_gmt":"2019-11-28T16:51:00","slug":"mi-tortent-pontosan-a-mcdonalds-hires-big-mac-vedjegyevel","status":"publish","type":"post","link":"https:\/\/www.danubia.com\/hu\/vedjegy\/mi-tortent-pontosan-a-mcdonalds-hires-big-mac-vedjegyevel\/","title":{"rendered":"Mi t\u00f6rt\u00e9nt pontosan a McDonald\u2019s h\u00edres BIG MAC v\u00e9djegy\u00e9vel?"},"content":{"rendered":"<p>Az elm\u00falt hetekben sz\u00e1mos cikk jelent meg arr\u00f3l, hogy a McDonald\u2019s elvesztette vil\u00e1gh\u00edr\u0171 BIG MAC v\u00e9djegy\u00e9t. De mi is \u00e1ll a felr\u00f6ppent h\u00edr m\u00f6g\u00f6tt \u00e9s val\u00f3ban igaz, hogy ezut\u00e1n b\u00e1rki szabadon haszn\u00e1lhatja a vil\u00e1g egyik legismertebb m\u00e1rk\u00e1j\u00e1t? A v\u00e1lasz a k\u00e9rd\u00e9sekre enn\u00e9l j\u00f3val \u00f6sszetettebb, ez\u00e9rt a szellemi alkot\u00e1sok jog\u00e1val foglalkoz\u00f3 Danubia Legal szak\u00e9rt\u0151je seg\u00edt meg\u00e9rteni a d\u00f6nt\u00e9s h\u00e1tter\u00e9t.<\/p>\n<p><!--more--><\/p>\n<h4><strong>Hogyan kezd\u0151d\u00f6tt?<\/strong><\/h4>\n<p>Az Eur\u00f3pai Uni\u00f3 Szellemi Tulajdoni Hivatala val\u00f3ban meg\u00e1llap\u00edtotta a McDonald\u2019s Big Mac eur\u00f3pai uni\u00f3s v\u00e9djegyoltalm\u00e1nak haszn\u00e1lat hi\u00e1nya miatti megsz\u0171n\u00e9s\u00e9t egy 2019. janu\u00e1rj\u00e1ban hozott hat\u00e1rozat\u00e1ban. A d\u00f6nt\u00e9s az \u00edr Supermac \u00e1ltal 2017-ben, a McDonald\u2019s <a href=\"https:\/\/euipo.europa.eu\/eSearch\/#details\/trademarks\/000062638\">000062638<\/a> lajstromsz\u00e1m\u00fa, 1996 \u00f3ta, t\u00f6bbek k\u00f6z\u00f6tt szendvicsek, egy\u00e9b \u00e9lelmiszerek, valamint \u00e9ttermi szolg\u00e1ltat\u00e1sok vonatkoz\u00e1s\u00e1ban oltalom alatt \u00e1ll\u00f3 eur\u00f3pai uni\u00f3s BIG MAC v\u00e9djegye ellen haszn\u00e1lat hi\u00e1nya miatti megsz\u0171n\u00e9s meg\u00e1llap\u00edt\u00e1sa ir\u00e1nt ind\u00edtott elj\u00e1r\u00e1sa sor\u00e1n sz\u00fcletett. A McDonald\u2019s-nak, mint v\u00e9djegyjogosultnak, azt kellett \u2013 volna \u2013 bizony\u00edtania, hogy v\u00e9djegy\u00e9t, az elj\u00e1r\u00e1s megind\u00edt\u00e1s\u00e1t megel\u0151z\u0151 \u00f6t \u00e9ves id\u0151szakban, azaz 2012-2017 k\u00f6z\u00f6tt t\u00e9nylegesen haszn\u00e1lta.<\/p>\n<p>A McDonald\u2019s a v\u00e9djegyhaszn\u00e1lat igazol\u00e1sak\u00e9nt nyilatkozatokat ny\u00fajtott be a BIG MAC term\u00e9kek, n\u00e9metorsz\u00e1gi, franciaorsz\u00e1gi \u00e9s egyes\u00fclt kir\u00e1lys\u00e1gbeli forgalmaz\u00e1si adataira vonatkoz\u00f3an a 2011-2016-os id\u0151szakot illet\u0151en, tov\u00e1bb\u00e1 prospektusokat, hirdet\u00e9si anyagokat, posztereket, csomagol\u00f3anyagokat, a McDonald\u2019s weboldalair\u00f3l nyomtatott f\u00e9nyk\u00e9pfelv\u00e9teleket \u00e9s a Wikipedia BIG MAC t\u00f6rt\u00e9net\u00e9t bemutat\u00e1s\u00e1t tartalmaz\u00f3 kivonatot csatolt be.<\/p>\n<p>A Hivatal a fenti bizony\u00edt\u00e9kokat azok \u00f6sszess\u00e9g\u00e9ben \u00fagy m\u00e9rlegelte, hogy az ir\u00e1nyad\u00f3 joggyakorlatra figyelemmel nem elegend\u0151ek a BIG MAC v\u00e9djegy t\u00e9nyleges haszn\u00e1lat\u00e1nak igazol\u00e1s\u00e1ra az elj\u00e1r\u00e1ssal \u00e9rintett id\u0151szak tekintet\u00e9ben. A Hivatal \u00e1ll\u00e1spontja szerint ugyanis, valamennyi beny\u00fajtott bizony\u00edt\u00e9k mag\u00e1t\u00f3l a v\u00e9djegyjogosultt\u00f3l sz\u00e1rmazik, amelyeket tov\u00e1bbi, a McDonald\u2019s-t\u00f3l f\u00fcggetlen f\u00e9lt\u0151l sz\u00e1rmaz\u00f3 dokumentumokkal kellett volna al\u00e1t\u00e1masztani, kieg\u00e9sz\u00edteni.<\/p>\n<p>Az internetr\u0151l sz\u00e1rmaz\u00f3 bizony\u00edt\u00e9kok vonatkoz\u00e1s\u00e1ban a Hivatal azt \u00e1llap\u00edtotta meg, hogy ezek \u00f6nmagukban nem alkalmasak a v\u00e9djegyhaszn\u00e1lat volumen\u00e9nek \u00e9s f\u00f6ldrajzi kiterjedts\u00e9g\u00e9nek igazol\u00e1s\u00e1ra. E tekintetben a hivatkozott honlapok l\u00e1togatotts\u00e1g\u00e1g\u00e1ra vonatkoz\u00f3 kimutat\u00e1sokat kellett volna mell\u00e9kelni, valamint azt igazolni, hogy mely orsz\u00e1gokb\u00f3l t\u00f6rt\u00e9nt a McDonald\u2019s honlapjainak v\u00e1s\u00e1rl\u00f3k \u00e1ltali felkeres\u00e9se. A BIG MAC szendvicseket megjelen\u00edt\u0151 honlapok tov\u00e1bb\u00e1, a Hivatal \u00e1ll\u00e1spontja szerint \u00f6nmagukban nem igazolj\u00e1k a forgalom volumen\u00e9t \u00e9s azt sem, hogy a v\u00e1s\u00e1rl\u00f3, hogy tud az adott term\u00e9khez hozz\u00e1jutni. Ugyanezeket a hi\u00e1nyoss\u00e1gokat nevezte meg a Hivatal a mell\u00e9kelt prospektusokkal \u00e9s csomagol\u00f3anyagokkal kapcsolatban, mivel ezek \u00f6nmagukban nem alkalmasak a nyilatkozatokban szerepl\u0151 forgalmaz\u00e1si adatokat al\u00e1t\u00e1maszt\u00e1s\u00e1ra.<\/p>\n<h4><strong>\u00a0<\/strong><strong>Mi az \u00fcgy tanuls\u00e1ga?<\/strong><\/h4>\n<p>A nyilv\u00e1nval\u00f3an megval\u00f3sul\u00f3 v\u00e9djegyhaszn\u00e1lat \u00f6nmag\u00e1ban nem elegend\u0151 ahhoz, hogy egy v\u00e9djegyjogosult eredm\u00e9nyesen v\u00e9dekezzen a v\u00e9djegyoltalom haszn\u00e1lat hi\u00e1nya miatti megsz\u0171n\u00e9s\u00e9nek meg\u00e1llap\u00edt\u00e1sa ir\u00e1nti elj\u00e1r\u00e1sban, m\u00e9g akkor sem, ha egy mindenki \u00e1ltal ismert vil\u00e1gh\u00edr\u0171 v\u00e9djegyr\u0151l van sz\u00f3. Mivel a Hivatal kiz\u00e1r\u00f3lag az el\u00e9 t\u00e1rt bizony\u00edt\u00e9kok alapj\u00e1n hozhatja meg d\u00f6nt\u00e9s\u00e9t, a v\u00e9djegyjogosultaknak figyelembe kell venni\u00fck, hogy az ir\u00e1nyad\u00f3 jogszab\u00e1ly, illetve a joggyakorlat a v\u00e9djegyhaszn\u00e1lat igazol\u00e1s\u00e1ra vonatkoz\u00f3an milyen jelleg\u0171 bizony\u00edt\u00e9kok beny\u00fajt\u00e1s\u00e1t k\u00edv\u00e1nja meg \u00e9s milyen jelent\u0151s\u00e9get tulajdon\u00edt az egyes bizony\u00edt\u00e9k t\u00edpusoknak.<\/p>\n<p>Miel\u0151tt azonban b\u00e1rki azt hinn\u00e9, hogy a BIG MAC v\u00e9djegy ezzel a d\u00f6nt\u00e9ssel szabadon haszn\u00e1lhat\u00f3v\u00e1 v\u00e1lt, nem \u00e1rt az \u00f3vatoss\u00e1g, hiszen a d\u00f6nt\u00e9s egyel\u0151re nem joger\u0151s, tov\u00e1bb\u00e1 a McDonald\u2019s jogosultja a hivatkozott elj\u00e1r\u00e1ssal nem \u00e9rintett, tov\u00e1bbi \u00e9rv\u00e9nyes \u2019BIG MAC\u2019 v\u00e9djegynek is.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-967\" src=\"https:\/\/www.danubia.com\/wp-content\/uploads\/2019\/06\/Klauber-Zsofia-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.danubia.com\/wp-content\/uploads\/2019\/06\/Klauber-Zsofia-300x300.jpg 300w, https:\/\/www.danubia.com\/wp-content\/uploads\/2019\/06\/Klauber-Zsofia-150x150.jpg 150w, https:\/\/www.danubia.com\/wp-content\/uploads\/2019\/06\/Klauber-Zsofia.jpg 700w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><a href=\"https:\/\/www.danubia.com\/hu\/munkatarsaink\/dr-klauber-zsofia\/\">dr. Klauber Zs\u00f3fia<\/a>, partner, \u00fcgyv\u00e9d<br \/>\nDanubia Legal<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Az elm\u00falt hetekben sz\u00e1mos cikk jelent meg arr\u00f3l, hogy a McDonald\u2019s elvesztette vil\u00e1gh\u00edr\u0171 BIG MAC v\u00e9djegy\u00e9t. De mi is \u00e1ll a felr\u00f6ppent h\u00edr m\u00f6g\u00f6tt \u00e9s val\u00f3ban igaz, hogy ezut\u00e1n b\u00e1rki szabadon haszn\u00e1lhatja a vil\u00e1g egyik legismertebb m\u00e1rk\u00e1j\u00e1t? A v\u00e1lasz a k\u00e9rd\u00e9sekre enn\u00e9l j\u00f3val \u00f6sszetettebb, ez\u00e9rt a szellemi alkot\u00e1sok jog\u00e1val foglalkoz\u00f3 Danubia Legal szak\u00e9rt\u0151je seg\u00edt meg\u00e9rteni [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[83],"tags":[85,84],"class_list":["post-3011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vedjegy","tag-mcdonalds","tag-vedjegy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mi t\u00f6rt\u00e9nt pontosan a McDonald\u2019s BIG MAC v\u00e9djegy\u00e9vel? - Danubia<\/title>\n<meta name=\"description\" content=\"Mostant\u00f3l b\u00e1rki szabadon haszn\u00e1lhatja a vil\u00e1g egyik legismertebb m\u00e1rk\u00e1j\u00e1t \u00e9s v\u00e9djegy\u00e9t? 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