
{"id":9309,"date":"2021-12-10T15:06:36","date_gmt":"2021-12-10T15:06:36","guid":{"rendered":"https:\/\/www.danubia.com\/?p=9309"},"modified":"2021-12-10T15:06:36","modified_gmt":"2021-12-10T15:06:36","slug":"hogyan-vedjuk-markankat-es-a-vedjegyunket","status":"publish","type":"post","link":"https:\/\/www.danubia.com\/hu\/vedjegy\/hogyan-vedjuk-markankat-es-a-vedjegyunket\/","title":{"rendered":"Hogyan v\u00e9dj\u00fck m\u00e1rk\u00e1nkat \u00e9s a v\u00e9djegy\u00fcnket"},"content":{"rendered":"<p><strong>Lantos Mih\u00e1ly, a Danubia Szabadalmi \u00e9s Jogi Iroda \u00fcgyvezet\u0151-helyettese volt a M\u00e1rkamonitor vend\u00e9ge a Jazzy R\u00e1di\u00f3ban.\u00a0<\/strong><\/p>\n<p>Log\u00f3, arculat, brand, m\u00e1rka \u2013 ezeknek a kifejez\u00e9seknek a jelent\u00e9se igen k\u00f6zel \u00e1ll egym\u00e1shoz. Mindenekel\u0151tt teh\u00e1t azt tiszt\u00e1zzuk, mi az a v\u00e9djegy.<\/p>\n<p>Hogyan lehet v\u00e9djegyet szerezni? Miben k\u00fcl\u00f6nb\u00f6zik a hazai v\u00e9djegy, az EU v\u00e9djegy, a nemzetk\u00f6zi v\u00e9djegy? Mit kock\u00e1ztatunk, ha nem szerz\u00fcnk v\u00e9djegyoltalmat?<\/p>\n<p>Mit lehet \u00e9s mit nem lehet v\u00e9djegyeztetni? Mik azok az \u00e1ruoszt\u00e1lyok? Nemzeti \u00e9s eur\u00f3pai v\u00e9djegy van \u2013 de mi\u00e9rt nincs vil\u00e1gv\u00e9djegy?<\/p>\n<p>Milyen elj\u00e1r\u00e1st kell lefolytatni, ha v\u00e9djegyoltalmat akarunk szerezni, melyek ennek a konkr\u00e9t l\u00e9p\u00e9sei? Mire figyelj\u00fcnk k\u00fcl\u00f6n\u00f6sen, mit lehet elrontani? Mi az a v\u00e9djegybitorl\u00e1s, hogyan l\u00e9phet\u00fcnk fel ellene?<\/p>\n<p>Mit hoz a j\u00f6v\u0151 a v\u00e9djegyoltalom ter\u00fclet\u00e9n? Vannak v\u00e1ltoz\u00e1sok a jogi ter\u00fcleten vagy a gyakorlati alkalmaz\u00e1sban?<\/p>\n<p>Hallgassa meg az ad\u00e1st:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/anchor.fm\/markamonitor\/embed\/episodes\/Mrkamonitor-Hogyan-vdjk-a-mrknkat-e19omn8\/a-a6r1r4l\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lantos Mih\u00e1ly, a Danubia Szabadalmi \u00e9s Jogi Iroda \u00fcgyvezet\u0151-helyettese volt a M\u00e1rkamonitor vend\u00e9ge a Jazzy R\u00e1di\u00f3ban.\u00a0 Log\u00f3, arculat, brand, m\u00e1rka \u2013 ezeknek a kifejez\u00e9seknek a jelent\u00e9se igen k\u00f6zel \u00e1ll egym\u00e1shoz. Mindenekel\u0151tt teh\u00e1t azt tiszt\u00e1zzuk, mi az a v\u00e9djegy. Hogyan lehet v\u00e9djegyet szerezni? Miben k\u00fcl\u00f6nb\u00f6zik a hazai v\u00e9djegy, az EU v\u00e9djegy, a nemzetk\u00f6zi v\u00e9djegy? Mit kock\u00e1ztatunk, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[83],"tags":[],"class_list":["post-9309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vedjegy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hogyan v\u00e9dj\u00fck m\u00e1rk\u00e1nkat \u00e9s a v\u00e9djegy\u00fcnket - Danubia<\/title>\n<meta name=\"description\" content=\"Log\u00f3, arculat, brand, m\u00e1rka \u2013 ez k\u00f6zel \u00e1llnak egym\u00e1shoz. 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